https://shiv.me/tags/care/ Recent content in Care on Shivanand Velmurugan — Product leader. Systems thinker. Hugo en © Shivanand Velmurugan Sun, 21 Jul 2013 00:00:00 +0000 https://shiv.me/posts/2013/how-to-apologize-to-your-users/ Sun, 21 Jul 2013 00:00:00 +0000 https://shiv.me/posts/2013/how-to-apologize-to-your-users/ <p>There has been an <a href="http://www.osaware.com/2013/05/03/a-timeline-of-companies-that-have-been-hacked-in-2013/">increase</a> in <a href="http://www.forbes.com/sites/ericbasu/2013/06/26/help-my-yahoo-account-was-hacked-forensic-on-the-latest-yahoo-attack/">security</a> <a href="http://www.pcgamer.com/2013/07/03/ubisoft-accounts-hacked-email-addresses-and-passwords-compromised/">breaches</a> this year. This past week, two services I use were compromised - <a href="http://staff.tumblr.com/post/55648373578/important-security-update-for-iphone-ipad-users">Tumblr</a> and <a href="http://www.loopinsight.com/2013/07/21/apple-comments-on-developer-site-hack/">Apple Developer Connection</a>. Both services informed me of the security breach, and one made me feel like they cared, and the other one didn&rsquo;t. Perhaps I am reading too much into this, but at the very least, it illustrates how important language is, in conveying how much we care.</p> <p><img src="https://shiv.me/images/apple-sec-mail-468x300.jpg" alt="Apple Security Mail"></p> <p>Apple&rsquo;s mail is clear, concise and inspires confidence in their ability to take care of my information. They state the purpose of this communication, tell me what they did about it, and what they were going to do to fix it in the future. <em><strong>Update</strong>: Apparently, it was a <a href="http://techcrunch.com/2013/07/21/apple-confirms-that-the-dev-center-has-potentially-been-breached-by-hackers/?hubRefSrc=permalink#lf_comment=87472293">whitehat security guy doing his thing</a>.</em></p>